Sponsorship is a timing market.
Contracts expire. Teams rise. Brands raise capital and go looking for attention. The value sits in the moment these lines cross. The signals are public. Our work is to read them systematically and act on time.
Built in-house.
Fed by public data.
We are building our own research infrastructure. It collects public signals on both sides of the table: how rights holders perform and grow, and how companies move. Funding rounds, patents, new markets, hiring, a founder whose audience suddenly grows. Connected, these data points show where strategic fit and timing meet.
First focus: Formula 1
- PerformanceLeagues, teams and athletes tracked over time: results, momentum and audience reach.
- Commercial signalsFunding, patents, market entries, hiring and sudden growth in reach, for companies and their founders.
- Partnership mapWho partners with whom, in which category, since when and, where published, for how long.
Data-driven partnerships.
Sponsorship rewards two things: timing and fit. We use our research to find both, then structure, negotiate and close the partnership.
- OriginationIdentifying open inventory and the brands it fits.
- StructuringRights, assets, term and value, modelled before the first meeting.
- ExecutionNegotiation through to signature, and support into the first season.
Every seat at the table.
We work with rights holders looking for the right partner and with brands looking for the right stage. Agencies can bring us in on their own mandates.
- Rights holdersLeagues, teams, events and athletes growing their commercial revenue.
- BrandsCompanies with a growth mandate and a budget to deploy.
- AgenciesResearch and deal support behind their own mandates.
How we work.
- 01
Signal
We spot the window: a contract nearing its end, a team on the rise, a brand with fresh capital.
- 02
Fit
We test audience, values, market and price before the first call.
- 03
Structure
We model the value and design the deal: rights, assets, term, activation.
- 04
Close
We negotiate, sign and stay involved into the first season.
The Signal.
A monthly briefing on sponsorship moves: new partnerships, expiring deals and brands with fresh budgets. Concise and free.
Contact.
For partnerships, mandates and research enquiries.
Julius Liebschwager - Founder
Enquiries